I cycle in to work every day.
It takes about 25 minutes, and I enjoy it immensely, especially now that it is summer in London.
While cycling in today I encountered a great example of targeted marketing.
At most intersections with traffic lights there is an area in front of waiting cars, for cycles to park in while waiting for the green light.
While stopped in one of these areas today while waiting for the green light, a man who was standing on the footpath wandered over to me.
In his hand (and which he proceeded to hand to me) was the following:
It was a free newsletter for the Tower Hamlets Wheelers organisation.
What a fantastic way to spread awareness of your organisation to a targeted, relevant market.
It would have been easy to just stand in the street and hand a newsletter to anyone who walked past. But not everyone of them will be a cyclist, so most will be binned without being read.
A little bit of extra thought was all it took to ensure that every newsletter ended up in the hand of a cyclist who cycles through the East London region, and is likely interested to read what the newsletter contains.
Probably sounds like what they did was common sense, but the thing about common sense is that, sometimes, it just isn’t that common.
