Darwin

July 10th, 2009

Sometimes it is the least likely place that supplies some great creativity.

Today it came from my sandwich box.

I bought a sandwich from the sandwich lady, and while eating it, started reading the box that the sandwich came in.

And I am glad I did.

Here is what I saw (yes, I did get weird looks taking a photo of an empty sandwich box).

Darwin deli sandwich box

I liked this for three reasons:

- The image, parodying the iconic evolution image, is nice for a reason I can’t quite put my finger on

- The alliteration of Darwin’s Deli (alliteration has always appealed to me)

- The tagline ‘The Natural Selection’ ties perfectly in with the Darwin brand theme, and highlights the natural nature of the sandwich

If you thought their work was tasty too, check them out here.

Fan

July 9th, 2009

No, that post is not because I am a fan of London’s famed Tube system (I was initially, but constant strikes tend to kill the passion).

The title for this post was more literal than that, as (via Ben and James) I have come across a simple idea that I am surprised hasn’t been done before, when you see the hundreds of different Tube-branded items available on every London street corner.

Quite cool.

underground fan

Pianos

July 4th, 2009

The street piano

Luke Jerram, an artist from the UK, has set up Street Pianos in London for the next few weeks.

With the tagline ‘Play Me, I’m Yours’, here is how the Street Pianos website is described:

Presented for Sing London and the City of London Festival, 30 street pianos have been installed on streets, in public squares and parks, train stations, and markets. Like a creative blank canvas, the pianos are there for any member of the public to play and engage with. The pianos will be in place until July 13th, after which time they’ll be donated to local schools and community groups.

I love ideas like this, and found myself yesterday with the opportunity to play the piano in Moorgate (in the above picture), after my bus broke down just twenty metres from the piano.

And play I did – not at all well, as the only thing I know how to play is the MacGyver TV show theme tune, but it was great fun, nonetheless.

If you are in London, make sure you search out a piano, and belt out a tune or three. There is something quite liberating about it.

Photo courtesy of Street Pianos website gallery

First

June 30th, 2009

“Every oak tree started out as a couple of nuts who decided to stand their ground”

With that anonymous quote I would like to welcome you to my place, where some nutty, random ravings about all matter of subjects will hopefully grow into something resembling an oak tree.

Not actually resembling an oak tree. That would be strange. But you get the point.

Heath’s my name. Nice to meet you. Thanks for visiting.

As I sat down to write this first post, I thought:-

“Should the post be just an intro, saying hello and telling people what the blog will be about OR should the writer skip an intro post, and just start normal postings?”

To find out, I chose 25 blogs, most of which I have in my RSS feed, and looked at what they did for their first post.

One method definitely came out on top. Care to guess? Here are the 25 blogs I chose, after which the answer is revealed.

Ad Contrarian

Adspace Pioneers

The Art of Nonconformity

Ben & James

Bill Riddell

Brand DNA – one of my favourite blogs

Chris Brogan

Crack Unit

Creative Maverick – my namesake

Dan Germain

F*^! You, Penguin – great if you hate cute animals

Good URL, Bad URL

Hundred Pennies – these guys do a great podcast

I don’t know, do I? – funny, quite random musings

Logic + Emotion

LOVE Creative – one of the few company blogs I read

The Oyster Project

Pigs Don’t Fly

Project 183 – my other blog

Scamp – ceased recently, but well worth a visit through the archives

Sean Ogle

Seth’s Blog – a must read. Full stop.

Small Bears and Bogeymen

stuff and junk

that canadian girl

The result; 15 jumped straight into their first post with no intro, nine had an intro post, and one spent the first post inviting people to be guest bloggers.

A surprise? It was for me.

Interestingly, none of the first posts covered everything.

Those that introduced their blog did not use that same blog post to start blogging about their topic of interest.

Those that jumped straight in also jumped straight past introducing themselves, or the point of the blog (although for some of the blogs, there is a chance that they simply deleted their intro post for whatever reason).

Also of interest is that a large number of blogs started in 2007, indicating that 2007 is the year when blogging became ‘mainstream’. So anyone who blogged prior to 2007, you are a trendsetter – well done.

In my quest for the ultimate first post, I also came across some tips other people have given for writing a first post, including tips for corporate blogs, and blogs about horses (yes, horses).

According to these sources, a good first post must include an intro of some sort, providing some detail of who you are, what you plan to write about, and all of those boring things.

Well, after looking at other blogs, looking at all the tips, and scratching my head a little bit, here is what I think makes a great first post:

Keep it to one sentence.

There is not much point writing a big long first post, as no-one will probably read it anyway. By the time visitors start coming to the blog, there will be several more posts out there, pushing the first post further and further down.

So a quick hello and a couple of words about what you plan for the blog should be all you need.

But don’t take my word as gospel – just look how long this first post ended up being!